SOUSHINE 2025: Inheriting Culture, Praying for a Happy New Year

At the beginning of a new year, everything is renewed. In the warm morning light of the south, all SOUSHINE employees gathered in the company lobby and held the annual traditional groundbreaking ceremony. As an enterprise rooted in the south, we always attach importance to the inheritance of traditional Chinese culture. On the first day of work every year, the worship ceremony of the God of Fortune, which is presided over by the CEO, Mr. Huang Jianqiang, has become one of the most distinctive corporate culture activities of SOUSHINE.

1. Worship at auspicious time, pray for the New Year

At 8:18 a.m. (taking the auspicious meaning of “Hairy”), Mr. Huang Jianqiang, dressed in traditional Chinese clothes, led the management and all the staff to pay homage to the God of Fortune. The ceremony site was decorated in a solemn and festive manner:

The “five fruits” (apples, oranges, dragon fruits, grapes, bananas), which symbolize good fortune, were placed on the offering table.

Golden Yuanbao-shaped pastries symbolizing prosperity.

Special “red scarf” to bring good luck to every employee.

Mr. Huang said in his speech: “This is not only a ceremony, but also a tribute to traditional culture. We hope that the God of Fortune will bless us, and we also hope that every colleague will use their wisdom and sweat to create their own good luck.”

2. Fusion of tradition and modernity

This year's ceremony especially incorporated modern elements:

Electronic Prayer Wall: Employees can scan the code to write down their New Year wishes

AR interaction: the animation effect of the God of Wealth “sending blessings” can be seen through cell phones.

Live link: synchronized participation of colleagues in different branches

Xiao Wang from the marketing department said, “It's my first time to participate in this kind of opening ceremony, which is both fresh and moving, and more meaningful than simply sending red envelopes.”

3. Handing out red packets to convey blessings

After the ceremony, Mr. Huang personally handed out red packets to each employee.

Mr. Huang emphasized: “Traditional culture teaches us reverence and gratitude, which is the foundation of SOUSHINE's development. 2024, we have to translate this spirit into:

Striving for excellence in products

Sincere service to customers

4. Continuous pursuit of innovation”

Director Li of the Finance Department said, “Although the ceremony is short, it makes people feel the company's respect for traditional culture and enhances team cohesion.”

Inheritance is not old-fashioned, innovation is not forgotten

SOUSHINE's groundbreaking ceremony vividly illustrates:

✓ The vigor of traditional culture in modern enterprises

✓ The importance of rituals for team building

✓ The unique cultural heritage of southern enterprises

With the sound of the gong, SOUSHINE 2024 officially set sail. This groundbreaking ceremony, which combines tradition and modernity, not only brings good luck for the new year, but also makes all the employees deeply realize that in SOUSHINE, we not only chase the cutting-edge technology, but also guard the cultural roots.